01
Intro
N° DENT · Dentists

Websites for dental practices that free up reception by 40%.

A patient books at night while you sleep. Reception spends the day with the patient in the chair, not on the phone. Doctor profiles, procedure pricing, GDPR-cleared before/after gallery — one fast site.
02
Pain vs. fix

  • 01Pain

    Patients call during procedures or in business hours — staff get pulled from the chair, and the receptionist sometimes forgets to log the call. At 80 calls a day, five to eight bookings vanish per week because nobody calls back within the hour. At an average ticket of €70, that's €1,400–€2,240 lost every month.

    DevNova

    Smart online booking against a real-time doctor calendar. Patient sees free slots 24/7, picks a specialist (orthodontics / implants / aesthetics), states the reason. SMS + email confirmation, automatic reminder 24 h before. No-show rate drops by ~38%; the phone frees up for chair-side work. Reservio / Booksy integration or a custom system with health-insurance validation.

  • 02Pain

    The site shows no photos of the doctors and no specialty info. A patient searching "implantologist Bratislava Ružinov" finds plain text with no face, no language list, no years of experience — clicks straight to a competitor who shows a specific dentist.

    DevNova

    Doctor as a profile — photo, title (MUDr. / MDDr.), specialty, languages (SK/EN/UA/RU), CV with years of practice. Each profile is its own URL `/doctors/jana-novakova-implantology` with schema Physician + JobTitle. Google indexes each one as an entity → long-tail rank for "implantologist [name] Bratislava" + "orthodontics [specialist] Slovakia".

  • 03Pain

    Aesthetic procedures (whitening, veneers, composite fillings) carry 40-60% margins but convert poorly from the site because the patient can't see results. A competitor with an Instagram portfolio gets 3× more inquiries at the same price.

    DevNova

    Before/after gallery with explicit per-photo patient GDPR consent + Instagram Basic Display API feed. Schema ImageObject + caption per case. Gallery lives at `/aesthetics/before-after` with SEO targeting "aesthetic dentistry before after [city]". Aesthetic practices report +30-50% monthly inquiries in the first three months.

  • 04Pain

    GDPR risk: a stock WordPress booking plugin sends patient data to its own servers (usually US-hosted). To the ÚOOÚ SR auditor that's an international transfer of sensitive data without a DPIA — a fine of up to 4% of revenue (€40k+ for a mid-size clinic).

    DevNova

    Patient data stays in your EU database (Vercel Frankfurt + Resend Dublin). No third-party booking provider, no international transfer. DPIA documentation prepared pre-launch in partnership with an external healthcare-regulation law firm. On audit you send one PDF.

03
Anatomy

Not a template, but a tuned chassis. Eight modules that together make a professional practice and set it apart from a "€600 website somewhere." You run them from an admin panel without a developer — add a new doctor, change a procedure price, upload a before/after photo in 60 seconds.

  1. 01

    Trust-signal hero

    Photo of your actual waiting room / chair (not stock), key accreditations (Slovak Chamber of Dentists, Invisalign / Straumann certification), a strong "Book an appointment" button on the fold. SLA: patient sees the next free slot within 2 seconds of load.

  2. 02

    24/7 online booking

    Real-time calendar synced with Google Calendar / Reservio. Patient picks specialist, reason for visit (check-up / acute pain / aesthetics), preferred time. Insurance validation (Všeobecná, Dôvera, Union) via API. SMS confirmation within 30 seconds.

  3. 03

    Doctor profiles

    Cards with photo (4×3 horizontal), title, specialty, languages, years of practice, short CV. Each doctor has their own URL for SEO long-tail. Schema Physician + JobTitle + WorksFor. Filter by specialty (orthodontics / implantology / periodontology / aesthetics).

  4. 04

    Procedure price list

    Consultation €25-35, cleaning €40-60, filling €50-80, root canal €80-150, implant from €750 (Straumann), whitening €120-180, veneers €280-450/tooth. Table with "when and why" rationale. Covers self-pay + insurance. GDPR-friendly, no profiling.

  5. 05

    Before / after gallery

    Gallery with explicit per-photo patient GDPR consent (audit log). Filter by procedure type (implant / orthodontics / veneers / composite fillings). Schema ImageObject. Instagram feed integration — latest posts from @yourpractice.

  6. 06

    Patient portal (optional)

    For regulars: treatment history, invoices, follow-up dates, recall reminders every 6 months. SMS-code login (no passwords), GDPR DPA included. Optional — larger clinics use it, solo practices often don't.

  7. 07

    Local SEO + GBP

    Schema Dentist + MedicalBusiness + MedicalProcedure. NAP consistency across GBP, Azet.sk, Zoznam.sk, Pomoc-zubara.sk. Clinics typically climb the Map Pack for "dentist [district] Bratislava" and "orthodontics [specialty] Slovakia" over a 4-6 month horizon (depends on local competition).

  8. 08

    Multi-language for expats

    SK / EN / RU + optional UA with hreflang headers. Crucial for Bratislava — the expat population (US/UK/AT/CZ/UA) in Petržalka and Old Town accounts for 25-35% of paying aesthetic-dentistry patients. You manage translations in the admin panel, automatic fallback if a translation is missing.

04
Technology

A generic WordPress + booking plugin sends patient data to the plugin's own servers (usually US-hosted). To a GDPR auditor that's an international transfer of sensitive data, which requires separate documentation (Schrems II adequacy). Bookio / Booksy charge €30-50/mo, hold your contacts, and customisation ends at their UI. A custom Next.js site keeps everything in your EU database with no third-party dependency.
  • 01

    Patient data in your EU database (Vercel Postgres / Supabase EU). No third-party booking provider, no international transfer.

  • 02

    SMS reminders directly via Slovak Telekom API (€0.04-0.07/SMS) — no routing through global providers (US-hosted Twilio) with higher GDPR risk.

  • 03

    No monthly Reservio fee (€39/mo) or Booksy fee (€29/mo) — the feature is native to your site and you own it.

  • 04

    Schema Dentist + MedicalProcedure + Physician — Google indexes each doctor and each procedure separately for better long-tail rank on specific queries.

  • 05

    DPIA documentation (Data Protection Impact Assessment) prepared pre-launch. On an ÚOOÚ SR audit you send one PDF, you don't scramble for a consultant.

05
What we build

A real-world site is built out of several modules. Tap any of them for the detail page — or send a brief and we'll assemble the right kit for you.
06
Proof

How it looks when it's done.

Real projects from our studio. Six cards — five live, one open slot.
07
Open pricing

Three ways to start — pick the one your cash flow likes.

For this niche we typically pick the Marketing tier (basePrice €799). You then choose a payment plan plus an optional care plan.
  • ONE-TIME

    One-time buyout from €799.

    Single payment at launch. On launch day you receive the Git repo, the domain, and full documentation. No recurring commitment.

  • CO-PILOT

    CO-PILOT with 50% off.

    Half on signing (50%), then a care plan from €15/mo on annual billing. Care covers hosting, the domain and monthly content updates.

  • IGNITION

    €0 to start. €67/mo for 12 months.

    Zero-upfront code lease. You only pay once the site is live. After month 12 the code transfers to you automatically. Built for businesses without launch capital.

08
FAQ

  • Both. Solo practices (1 dentist + assistant) fit ONE-TIME (€349-799 depending on scope) without the patient portal. Clinics with 3+ doctors usually take the Marketing tier (€799) with a patient portal and multi-doctor calendar. Larger dental centres (5+ doctors, multiple locations) get a custom backend on top of the E-shop tier.

09
Keep reading

These landings sit in the same market segment. Open a neighbouring niche to see where the techniques overlap and where they diverge.

Websites for dentists & dental clinics — DevNova Bratislava