01
Intro
N° DENT · Dentists

Websites for dental practices that free up reception by 40%.

A patient books at night while you sleep. Reception spends the day with the patient in the chair, not on the phone. Doctor profiles, procedure pricing, GDPR-cleared before/after gallery — one fast site.
02
Pain vs. fix

  • 01Pain

    Patients call during procedures or in business hours — staff get pulled from the chair, and the receptionist sometimes forgets to log the call. At 80 calls a day, five to eight bookings vanish per week because nobody calls back within the hour. At an average ticket of €70, that's €1,400–€2,240 lost every month.

    DevNova

    Smart online booking against a real-time doctor calendar. Patient sees free slots 24/7, picks a specialist (orthodontics / implants / aesthetics), states the reason. SMS + email confirmation, automatic reminder 24 h before. No-show rate drops by ~38%; the phone frees up for chair-side work. Reservio / Booksy integration or a custom system with health-insurance validation.

  • 02Pain

    The site shows no photos of the doctors and no specialty info. A patient searching "implantologist Bratislava Ružinov" finds plain text with no face, no language list, no years of experience — clicks straight to a competitor who shows a specific dentist.

    DevNova

    Doctor as a profile — photo, title (MUDr. / MDDr.), specialty, languages (SK/EN/UA/RU), CV with years of practice. Each profile is its own URL `/doctors/jana-novakova-implantology` with schema Physician + JobTitle. Google indexes each one as an entity → long-tail rank for "implantologist [name] Bratislava" + "orthodontics [specialist] Slovakia".

  • 03Pain

    Aesthetic procedures (whitening, veneers, composite fillings) carry 40-60% margins but convert poorly from the site because the patient can't see results. A competitor with an Instagram portfolio gets 3× more inquiries at the same price.

    DevNova

    Before/after gallery with explicit per-photo patient GDPR consent + Instagram Basic Display API feed. Schema ImageObject + caption per case. Gallery lives at `/aesthetics/before-after` with SEO targeting "aesthetic dentistry before after [city]". Aesthetic practices report +30-50% monthly inquiries in the first three months.

  • 04Pain

    GDPR risk: a stock WordPress booking plugin sends patient data to its own servers (usually US-hosted). To the ÚOOÚ SR auditor that's an international transfer of sensitive data without a DPIA — a fine of up to 4% of revenue (€40k+ for a mid-size clinic).

    DevNova

    Patient data stays in your EU database (Vercel Frankfurt + Resend Dublin). No third-party booking provider, no international transfer. DPIA documentation prepared pre-launch in partnership with an external healthcare-regulation law firm. On audit you send one PDF.

03
Anatomy

Not a template, but a tuned chassis. Eight modules that together make a professional practice and set it apart from a "€600 website somewhere." You run them from an admin panel without a developer — add a new doctor, change a procedure price, upload a before/after photo in 60 seconds.

  1. 01

    Trust-signal hero

    Photo of your actual waiting room / chair (not stock), key accreditations (Slovak Chamber of Dentists, Invisalign / Straumann certification), a strong "Book an appointment" button on the fold. SLA: patient sees the next free slot within 2 seconds of load.

  2. 02

    24/7 online booking

    Real-time calendar synced with Google Calendar / Reservio. Patient picks specialist, reason for visit (check-up / acute pain / aesthetics), preferred time. Insurance validation (Všeobecná, Dôvera, Union) via API. SMS confirmation within 30 seconds.

  3. 03

    Doctor profiles

    Cards with photo (4×3 horizontal), title, specialty, languages, years of practice, short CV. Each doctor has their own URL for SEO long-tail. Schema Physician + JobTitle + WorksFor. Filter by specialty (orthodontics / implantology / periodontology / aesthetics).

  4. 04

    Procedure price list

    Consultation €25-35, cleaning €40-60, filling €50-80, root canal €80-150, implant from €750 (Straumann), whitening €120-180, veneers €280-450/tooth. Table with "when and why" rationale. Covers self-pay + insurance. GDPR-friendly, no profiling.

  5. 05

    Before / after gallery

    Gallery with explicit per-photo patient GDPR consent (audit log). Filter by procedure type (implant / orthodontics / veneers / composite fillings). Schema ImageObject. Instagram feed integration — latest posts from @yourpractice.

  6. 06

    Patient portal (optional)

    For regulars: treatment history, invoices, follow-up dates, recall reminders every 6 months. SMS-code login (no passwords), GDPR DPA included. Optional — larger clinics use it, solo practices often don't.

  7. 07

    Local SEO + GBP

    Schema Dentist + MedicalBusiness + MedicalProcedure. NAP consistency across GBP, Azet.sk, Zoznam.sk, Pomoc-zubara.sk. Clinics typically climb the Map Pack for "dentist [district] Bratislava" and "orthodontics [specialty] Slovakia" over a 4-6 month horizon (depends on local competition).

  8. 08

    Multi-language for expats

    SK / EN / RU + optional UA with hreflang headers. Crucial for Bratislava — the expat population (US/UK/AT/CZ/UA) in Petržalka and Old Town accounts for 25-35% of paying aesthetic-dentistry patients. You manage translations in the admin panel, automatic fallback if a translation is missing.

04
Technology

A generic WordPress + booking plugin sends patient data to the plugin's own servers (usually US-hosted). To a GDPR auditor that's an international transfer of sensitive data, which requires separate documentation (Schrems II adequacy). Bookio / Booksy charge €30-50/mo, hold your contacts, and customisation ends at their UI. A custom Next.js site keeps everything in your EU database with no third-party dependency.
  • 01

    Patient data in your EU database (Vercel Postgres / Supabase EU). No third-party booking provider, no international transfer.

  • 02

    SMS reminders directly via Slovak Telekom API (€0.04-0.07/SMS) — no routing through global providers (US-hosted Twilio) with higher GDPR risk.

  • 03

    No monthly Reservio fee (€39/mo) or Booksy fee (€29/mo) — the feature is native to your site and you own it.

  • 04

    Schema Dentist + MedicalProcedure + Physician — Google indexes each doctor and each procedure separately for better long-tail rank on specific queries.

  • 05

    DPIA documentation (Data Protection Impact Assessment) prepared pre-launch. On an ÚOOÚ SR audit you send one PDF, you don't scramble for a consultant.

05
What we build

A real-world site is built out of several modules. Tap any of them for the detail page — or send a brief and we'll assemble the right kit for you.
06
Proof

How it looks when it's done.

Real projects from our studio. Six projects live, one open slot.
07
Open pricing

Three ways to start — pick the one your cash flow likes.

For this niche we typically pick the Marketing tier (basePrice €799). You then choose a payment plan plus an optional care plan.
  • ONE-TIME

    One-time buyout from €799.

    Single payment at launch. On launch day you receive the Git repo, the domain, and full documentation. No recurring commitment.

  • CO-PILOT

    CO-PILOT with 50% off.

    Half on signing (50%), then a care plan from €15/mo on annual billing. Care covers hosting, the domain and monthly content updates.

  • IGNITION

    €0 to start. €67/mo for 12 months.

    Zero-upfront code lease. You only pay once the site is live. After month 12 the code transfers to you automatically. Built for businesses without launch capital.

08
FAQ

  • Both. Solo practices (1 dentist + assistant) fit ONE-TIME (€349-799 depending on scope) without the patient portal. Clinics with 3+ doctors usually take the Marketing tier (€799) with a patient portal and multi-doctor calendar. Larger dental centres (5+ doctors, multiple locations) get a custom backend on top of the E-shop tier.

09
Keep reading

These landings sit in the same market segment. Open a neighbouring niche to see where the techniques overlap and where they diverge.

Websites for dentists & dental clinics — DevNova Bratislava