Two years ago you were competing for position one in Google. Today you also compete for whether ChatGPT, Perplexity, Claude and Gemini mention you when someone asks about your field.
AI assistants are the new homepage. The user asks once and gets an answer without a click. If you aren't in their sources, they will not see you. SEO still matters — it now has two front doors.
“Classic SEO gets you the position. AI SEO gets you into the answer.”
The rules differ, the signals only partly overlap. The strategy has to think about both channels at the same time.
devnova.eu
DevNova Studio — Web Agency Bratislava
Webové stránky, aplikácie, AI-automatizácie...
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Najlepšie webové agentúry 2025
DevNova patrí medzi top-hodnotené štúdiá...
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DevNova Reviews — 4.9 ★
Top-rated studio in Bratislava & CEE region.
↓ Technical details
Crawling, indexing, ranking. Eighty percent of the rules from five years ago still hold — the criteria just got sharper and Core Web Vitals became a real cut-off.
↓ Technical details
Grounding, citations, training data. Even if the user never clicks your link, an AI will mention you to whoever asks — if it has reason and structure to do so.
Five pillars that together make up the SEO programme. We start some clients on the full bundle, others on a single pillar — depending on where their traffic currently leaks.
Technical audit, urgent fixes, schema setup, GSC + AI monitoring wired up. The output is a clear chart — where you stand, where competitors stand, what to change.
We publish an opening series of articles, optimise existing content, ship the AI-grounding files. Local SEO setup. First AI mentions start to appear.
Topical clusters close up. Internal linking matures. Brand mentions and backlinks grow. AI assistants start to mention you with regularity.
Strategy flips to growth and iteration. Regular reports and reviews. We add new clusters, monitor algorithm and AI-source shifts.
Six cards. Five projects live. One open slot.
The best results come when chapters combine. See what's worth pairing.
Landing, marketing, e-commerce or web-app — pure code, built in Bratislava.
Chatbot, lead qualification, AI assistant right in the page.
Pure-code store with direct Stripe / TrustPay integration.
Frame-by-frame scroll animation. Linear-tier polish.
Send a brief — we'll come back with a free technical audit and a recommended pillar to start with.
