N° 06 · Process

A short cycle with hard milestones. No open ends, no two-week pauses.
11 / Days
  1. 01
    Day 01

    Brief

    Opening conversation, goals, prior failures, KPI.

    • Briefing notes
    • Success metric
    • Risk register
  2. 02
    Day 02

    Competitor audit

    Audit of top five competitors: promises, metrics, blockers.

    • Competitor matrix
    • Positioning sketch
  3. 03
    Day 03

    Wireframes

    Layouts without color. Structure and hierarchy only.

    • Low-fi wireframes
    • Sitemap
  4. 04
    Day 04

    Design system

    Typography, color, spacing, motion tokens. No components yet.

    • Token sheet
    • Type spec
  5. 05
    Day 05

    High-fi design

    Homepage and one interior template type.

    • Desktop key art
    • Mobile key art
  6. 06
    Day 06

    Copy & approval

    Copy for every page. Sign-off before build.

    • Copy doc
    • Approvals
  7. 07
    Day 07

    Build — frame

    Next.js bootstrap, layouts, design tokens, fonts.

    • Live preview deploy
  8. 08
    Day 08

    Build — content

    Content fill, MDX, schema, hreflang.

    • Content complete
  9. 09
    Day 09

    Build — integrations

    Forms, CRM, email, analytics, schema validation.

    • API endpoints
    • Form QA
  10. 10
    Day 10

    QA & polish

    Lighthouse, accessibility, cross-browser, copy lint.

    • QA report
    • Polish list
  11. 11
    Day 11

    Ship

    DNS, GA4, Search Console, handover, docs.

    • Production deploy
    • Owner handbook
Why eleven

A short cycle isn’t about speed. It’s about memory.

The simplest question we get: why eleven days and not thirty, why not ninety?

Because memory. Thirty days is enough for the client to drift back to daily duties and lose the brief's context. Ninety days is enough for the team to lose it too. Eleven is the line beyond which everyone still remembers why we started.

  • Decide. No “let’s revisit this next week”.
  • Cut. Nice-to-have moves to the next cycle, if it is still relevant.
  • Ship daily. The cycle has a visible trajectory.

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