N° 06 · Process
A short cycle with hard milestones. No open ends, no two-week pauses.
11 / Days
- 01Day 01
Brief
Opening conversation, goals, prior failures, KPI.
- Briefing notes
- Success metric
- Risk register
- 02Day 02
Competitor audit
Audit of top five competitors: promises, metrics, blockers.
- Competitor matrix
- Positioning sketch
- 03Day 03
Wireframes
Layouts without color. Structure and hierarchy only.
- Low-fi wireframes
- Sitemap
- 04Day 04
Design system
Typography, color, spacing, motion tokens. No components yet.
- Token sheet
- Type spec
- 05Day 05
High-fi design
Homepage and one interior template type.
- Desktop key art
- Mobile key art
- 06Day 06
Copy & approval
Copy for every page. Sign-off before build.
- Copy doc
- Approvals
- 07Day 07
Build — frame
Next.js bootstrap, layouts, design tokens, fonts.
- Live preview deploy
- 08Day 08
Build — content
Content fill, MDX, schema, hreflang.
- Content complete
- 09Day 09
Build — integrations
Forms, CRM, email, analytics, schema validation.
- API endpoints
- Form QA
- 10Day 10
QA & polish
Lighthouse, accessibility, cross-browser, copy lint.
- QA report
- Polish list
- 11Day 11
Ship
DNS, GA4, Search Console, handover, docs.
- Production deploy
- Owner handbook