Since 15 May 2026 Google's rules carry a sentence that calls manipulating AI answers spam. The penalty is the same as for ordinary spam, from a lower rank all the way to vanishing from results. I explain what exactly changed, how it connects to the June spam update, and how to stay cited in AI answers without the risk.
An AI builder ships a site in an evening and Lighthouse gives it 96/100 for SEO. We tested 93 of them. Median mobile load: 6.6 seconds. Here is why that score misleads, and who an AI site is still fine for.
A concrete checklist from setting up Google Business Profile to AI Overview optimization. For gastro, clinics, fitness, law firms, and B2B services in Bratislava and surroundings.